At Lashology, we believe in the importance of social responsibility, big time (and we’ve talked about how much giving back means to us here). We know that a lot of you would love to make your lash business (or any business!) more socially responsible but maybe aren’t sure how to get started. We came up with this list of easy ways to give back to your community as a business, and would love to hear your ideas as well!
Implement Quarterly Staff Volunteering
Each quarter, gather your staff and spend an afternoon volunteering together. This may be for the same organization each time, or you may decide to take turns picking the volunteer site. Quarterly volunteering is great because it’s consistent without requiring an overwhelming commitment.
At Lashology, we really love our quarterly volunteering and have committed to helping Bella Boutique, an organization that gives free prom dresses and accessories to underprivileged teen girls as well as The Gathering Place. Some other ideas include volunteering at an animal shelter, visiting seniors at a retirement community, or cleaning up a local park near your studio.
Run Collection Drives at Your Studio
An easy way to give back while getting your clients involved is to reach out to non-profits in your area and find out what supplies or other donations they need. Then set up a collection area at your studio and advertise your collection drive via your social media feeds. You may want to collect school supplies for local schools, new and gently used winter coats in the winter, or new socks, undies, and personal toiletry items for a local women’s shelter or halfway house.
Sponsor a Family During the Holidays
Most major cities have programs where you can sign up to sponsor an underprivileged family over the holidays, providing them with Thanksgiving or Christmas dinner as well as gifts they wouldn’t otherwise be able to enjoy. This can be a bit cost-prohibitive for an individual, but if your entire staff chips in to split the costs you will be able to easily sponsor a family, bond as a staff, and help cheer up the holiday season for a deserving family.
Participate in “Look Good Feel Better”
Look Good Feel Better is an amazing non-profit that helps women undergoing chemotherapy for cancer look their best and regain some of their confidence during such a difficult time. Look Good Feel Better is always looking for volunteers, especially those with aesthetician or cosmetology skills and training.
Host a Charity Party with a Raffle
If you or someone on your staff loves to plan and host parties, a charity party with a raffle can be a very festive and successful way to give back. You can have a raffle with donated prizes (including a complimentary lash fill or set for a lucky winner), with all proceeds from the cover charge and raffle tickets going to the charity of your choice.
Banding together with other local businesses can make this party even more successful and a bit easier to host. A less time-consuming (but still meaningful) spin on this is to donate gift cards for your studio to a charity event that’s already taking place.
At Lashology, we are always looking for new ways to give back. If you have any cool service ideas that have been a hit at your lash studio or other small business, please let us know in the comments.
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