When marketing to prospective new clients for your eyelash extension business, don’t focus solely on women and totally overlook the other half of the population. That’s right- even men are beginning to see the benefits of eyelash extensions.
Here are some reasons male clients may be interested in trying out eyelash extensions for themselves:
Unhappy with natural lashes. Just like women, some men are unhappy with their sparse, short, or pale eyelashes and want to know what they’d look like with fuller and darker lashes.
No matter what their reasons, reassure your male clients that eyelash extensions can look amazing on anyone. Be sure to answer their questions and listen to their preferences when it comes to the eyelash look they’re hoping to achieve.
In general, male clients tend to prefer a more natural look that doesn’t look like mascara. To get a more masculine look, opt for straight lashes, and stay away from ultra-thick or super long sets. You may also want to offer dark brown
lash extensions instead of black.
Always ask if your lash artist is Safe Lash Certified. www.safelashcertified.com