As a lash artist, the holiday season is most likely your busiest time. After all, even clients who rarely make appointments all want to look their best for those holiday parties and photos. Why not take advantage of this busy time and the holiday momentum to grow your business?
These holiday promotions will boost your end of year revenue, but will also help your lash business stay busy even after the holidays are over:
Sell Cute Holiday Gifts
When getting their lashes done around the holidays, many women would love to knock another item off their to-do list by picking up some cute gifts at the same time. Nicely packaged lash care supplies, skin care products, or festive candles are popular gifts. Team up with a local artisan soap and skin care shop to sell their goods in your store and share the profits!
Offer Custom Gift Cards
Another way to boost your holiday retail sales is to offer custom holiday-themed gift cards with your logo on them. Your clients would love to give the gift of lash extensions to some of their girlfriends or family members who’ve been wanting to give them a try. You not only earn money on the gift card sale, but potentially win new future business as well.
Send Out Holiday Cards
You know when a new client signs up and they fill out your new client information sheet complete with mailing address? If you’ve added these to a database, it’s super easy to print all the addresses on mailing labels and send out fun holiday cards to your clients. They will appreciate the gesture and clients who haven’t come in for a while will remember how much they loved their lash extensions.
Consider Giving Out Presents
It may not be practical to give gifts to all of your clients, but a thoughtful but inexpensive gift for a handful of regulars is a nice gesture. It shows you appreciate their business and gives them a gentle reminder to re-book, even after the busy holiday season is over.
However you decide to celebrate the holidays, we hope you have a busy, successful, and rewarding holiday season at your lash business.
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