Sometimes lash artists think they can only make a certain, limited amount of money. After all, you can only take on so many clients in a day, right? The key to boosting your income as a lash artist is to get creative and find new ways to add to your income beyond the services you provide. One of the best ways to do this is to take advantage of retail sales.
Selling products with your logo on them in your lash studio is a great way to boost your sales. The profit margins tend to be much higher with retail than they are with services, and the time commitment is low.
I think this book, Retail 101, is a great way to get some good ideas!
Decide on Your Products
When choosing products to sell in your lash studio, think carefully about what your clients will be most excited to purchase. It’s also wise to focus on selling products you feel good about. Paying attention to the social responsibility of the companies you work with is a great way to build a reputation as an ethical local business. Here are a few ideas:
Good quality lash cleanser to help your clients take better care of their lashes.
Local, organic bath and body products
Cute gift items such as makeup bags with goodies inside or locally-made beautiful, yummy-smelling candles.
Choose retail items with nice packaging, or buy wholesale items you can package cutely on your own. Make sure the retail section of your store is clean, uncluttered, nicely decorated, and arranged in a pleasing way. Arranging retail items near the cash register and in the waiting room is a great way to catch the attention of clients who already have their credit cards in hand. If merchandising and decor aren’t your strong suits, consider hiring a professional (or a friend with a great eye for design) to handle this for you.
Adding retail sales to your lash business in 2021 and 2022 could be just the ticket for taking your profits to the next level!
Erika Baum, Founder of BrandedLASH and licensed aesthetician and lash trainer. Contact me at firstname.lastname@example.org or text me at (720) 729-3555 anytime!
Your Beauty Brand is a vegan-friendly and environmentally responsible American company offering private labeled lash extension aftercare and training products.
Selling your own exclusive brand is a great way to increase your business's income and profit margins. In addition, offering private label lash cleanser gives your salon a professional image, credibility, and trust that your competitors may not have. You will also be able to earn more, and clients will feel more loyal to your salon because they see your brand every time they wash their lashes. These ready-to-go private-labeled foaming lash cleansers (2.2oz) come unlabeled or with your logo added in 25, 50, or 100-packs. What sets our private label lash cleanser apart from others? We do it all for you and provide the highest quality product on the market. Seriously! Unlike other private labeling companies who are either overseas, only provide blank products, or sell low-quality junk, we take the time to send you what we would want on the shelves of our salon. We professionally design & laser print on waterproof labels and shrink-wrap your cleansers. We are also fully insured, and your cleanser is made right here in the United States.