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Choosing the right brand colors for your lash business.
You are starting a lash extension business and in addition to creating your logo, you need to decide what your brand colors will be. This can be a really hard decision. I’m here to help give you some guidance with color theory in branding.
Let's go through the colors:
Red:
is full of excitement, energy, and said to be youthful and bold. It is also said to make people hungry or angry and is associated with stopping.
Red has also been known to increase the heart rate of shoppers and portray the message of "RIGHT NOW". Red is great for reaching impulse buyers and is best used as an accent to other colors, rather than on its own as it can be too intense.
Orange:
is said to be cheerful, fun, playful and have confidence. It is also fun, whimsical, childlike, friendly, spontaneous, glowing, hot, and persuasive. Orange is a great color to use on call-to-action buttons as it catches the eye but is more cheerful and less urgent than red. Too much orange can be overwhelming.
Yellow:
has optimism, fun, positive, clarity and warmth. It is also joyful, illuminating, nourishing, sunny, sweet, stimulating, innovative, energetic, hot, surprising, or can bring awareness. Retailers use it to entice window shoppers, while lighter shades work well for kids. Yellow pops!
Green:
Green is said to be peaceful and associated with growth and health. It can also be nature, calm, quiet, fresh, lush, soothing, renewal, balance, life, and fertility. It has been proven to instill a sense of wealth, and is sometimes used in shops to help customers chill out.
Blue:
is associated with trust, dependability and strength. Some other words (again, depending on the shade) can be calm, quiet, water, clean, peaceful, reassuring, serene, transcendent, open, sophisticated, confident, tasteful, cool, credible, authoritative, classic, traditional, nautical, or professional. This is the most widely used logo color.
Be careful though because some shades of blue can be perceived as depressing and cold.
Purple:
is associated with creativity, imagination and wisdom. It can also be romantic, thoughtful, nostalgic, thrilling, dramatic, regal, intuitive, mysterious or visionary. Purple invokes a feeling of luxury, which is great for a lash business. Since purple is the color of royalty, it looks very sophisticated, mysterious, and sharp. If you are going for an elegant salon feel, purple may be your color!
Add your purple logo and brand colors to your own private labeled lash extension adhesive.
Pink:
ranges from vibrant, flirtatious, attention-getting and high energy to soft, subtle, romantic, compassionate, delicate, innocent, fragile or youthful.
It probably won't surprise you, but pink is usually used to market to women and girls. It's a romantic, exciting, and fun color that lacks the aggression of red. If you're selling products meant for young women and want to be lighthearted, pink is a great choice. It's known to be good for traditional shoppers, as well as women who are overworked! If you use pink, you might be limiting your audience, as it's a very gendered color. Some say that using pink to target women is offensive, so consider your audience before making a choice.
Grey and other neutrals:
are bringing balance and calm. It is also classic, corporate, timeless, quiet, logical, reserved, basic, modest, efficient, accountable, staunch, professional, sleek, classy, mature, sophisticated, and methodical.
Brown:
is earthy, rugged, outdoor, rustic and woodsy, but as you change the shade to chocolate it could be delicious, rich, robust or appetizing.
Black:
is powerful, empowering, elegant, sophisticated, mysterious, bold, classic, strong, expensive, nighttime, stylish, or prestigious.
White:
is positive, pure, clean, innocent, simple, airy, bright, pristine, or bridal, but it can also be seen as sterile, cold and clinical.
We use your logo colors on your own private labeled lash extension cleansers! Buy yours with the label on it for $9.25 per bottle (10-bottle minimum).
What colors align with your business message? Share below!
BrandedLASH is a Denver, Colorado USA company that private labels eyelash extension products, aftercare retail, and lash training kits.