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No shows really put a kink in your schedules and are not great for your bottom line. Here are 9 no-show solutions for your eyelash extension salon or spa.
1. Create, post, and remind about your cancellation policy.
When a client doesn’t show up to their appointment or give enough notice, the spot you had available for them goes to waste. You lose the money you should have received for their lash appointment and your lash artist (whether yourself or a member of your staff) loses out on their tip. This is why a cancellation policy is super important for any lash business. Learn more about creating your cancellation policy here.
2. Always require a credit card to hold the appointment.
A lot of booking systems offer this as a requirement to book an appointment. Check with your booking software and see how to set this up. If your booking software doesn't offer this option, Vagaro is an easy and inexpensive booking software platform you may want to check out.
3. Actually charge the late cancellation or no show fee.
I have a friend who owns a medspa and she is notorious for making exemptions to her no-show fee policy and it causes her so many headaches! Come on, girl! It's no use having a policy if you give exceptions most of the time. This will also cause you and/or the client to build resentment.
4. Send a reminder 2 or 3 days and again 24 hours before their appointment.
A lot of booking systems have automated reminders built-in. If yours doesn't, you can always send a text, email, and/or call to remind the client of their appointment.
5. Send various forms of the reminder (text, email, call).
Send an email and a text, or a text and a call. Some clients respond better to one form of communication than another. This way, you cover your bases.
6. Don't set up the book through Yelp feature on your Yelp business account.
When clients book through this link, they are not required to provide a credit card, even if your system typically requires it. Clients who book through Yelp are very typically no-showers.
7. If a client no-shows more than 3 times, require that they pay in full before their appointment moving forward or drop them as a client.
Time is money...sorry, not sorry!
8. Be sure to thank clients who keep appointments and arrive on time.
Acknowledging clients for doing the right thing is guaranteed to keep them showing up for scheduled appointments and arriving on time. It helps to build patient loyalty by showing patients that their time and cooperation are appreciated.
9. Provide a printed copy of the appointment time.
Even if a client records a future appointment in a calendar or on a phone, hand them an appointment card (preferably printed to avoid complaints about handwriting) that reminds them of the information. If they protest, let them know it’s just a backup. You can also make magnets with your salon information on them and hand them to the patient as a means of putting the reminder in an easy-to-remember place.
If you have any other ideas, leave a comment below!
Erika Baum
Founder of Your Beauty Brand, licensed medical aesthetician and lash trainer
Contact me at erika@brandedlash.com or text me at (720) 729-3555 anytime!
Your Beauty Brand is a vegan-friendly and environmentally responsible American company offering private labeled lash extension aftercare and training products.
Selling your own exclusive brand is a great way to increase your business's income and profit margins.
In addition, offering private label lash cleanser gives your salon a professional image, credibility, and trust that your competitors may not have. You will also be able to earn more, and clients will feel more loyal to your salon because they see your brand every time they wash their lashes.
These ready-to-go private-labeled foaming lash cleansers (2.2oz) come unlabeled or with your logo added in 25, 50, or 100-packs.
What sets our private label lash cleanser apart from others?
We do it all for you and provide the highest quality product on the market. Seriously! Unlike other private labeling companies who are either overseas, only provide blank products, or sell low-quality junk, we take the time to send you what we would want on the shelves of our salon. We professionally design & laser print on waterproof labels and shrink-wrap your cleansers. We are also fully insured, and your cleanser is made right here in the United States.