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Eyelash extensions continue to grow in popularity as a way to look and feel beautiful on a daily basis. Because everyone now wants lush, gorgeous lashes, becoming a trained and certified lash extension artist can be a very lucrative business for aestheticians. Starting a lash business is only the beginning though- now you need to find a steady stream of clients and grow your business! Here are our favorite tips for accomplishing this:
Take Gorgeous Photos of Your Work
Eyelash extensions are all about visual appeal, which is why top-notch photos of your extensions are a necessity. If your website, Instagram, and Facebook page feature beautiful lash extension photos, potential clients will feel compelled to make an appointment, while dark, badly lit, blurry, or unflattering pictures may keep them away.
Photographing something as delicate as eyelashes is tricky business. If you’re not especially skilled at taking photos, we feel it’s definitely worthwhile to pay for a professional photographer who will make the most of lighting and camera settings to get you the best possible photos. Take a peek at BrandedLASHs portfolio for some great examples.
Want to take photos yourself with your phone? Buy a lens to clip onto your phone. Also, consider buying a good light and backdrop to take your client's photo.
Invest in Advertising
Advertising is one of those “you have to spend money to make money” areas of business. Paid online advertising will increase website hits, and if the ads are targeted properly many of those hits will convert to bookings. Facebook Ads, Google Ads, and Yelp Advertising are all great options. You may want to only pay for one to start out, and then add on other advertising as your business (and budget) grows. Facebook Ads are a great place to start because they are affordable and you have complete control over your budget.
Ask Your Clients to Rebook (And Make it Super Easy)
The worst feeling is when you give a new client beautiful lashes for the first time, you can tell she loves them, but then she forgets to rebook and you never hear from her again. Repeat business is ideal because you don’t have to spend nearly as much time retaining an existing client as you spend marketing yourself to new clients. An easy way to get more frequent repeat business is to offer to rebook your client at the end of each appointment. This makes life easier for them since they won’t have to remember to call, and it automatically helps keep your calendar full.
Pay for a Professionally Designed Website
An unprofessional website can be a major turnoff to clients, because it makes it look like you don’t know what you’re doing. Paying a professional will ensure that you have a fully functional, clean, appealing web design that clients will love to visit and spend time navigating. Your web designer should also be able to build in SEO and sales tools, which grows your business even more.
Use Supplies That Keep Clients Coming Back
Never skimp on supplies. Using high quality, clean, completely safe supplies will make your clients’ experience more enjoyable, make their lashes last much longer, and prevent business-damaging issues like eye infections. You definitely get what you pay for when it comes to lash supplies.
Building up a steady stream of new business takes a bit of time and money, but it will soon pay off. Have other tips for growing a lash business that we missed? Please let us know by leaving us a comment.
Book your lash extension appointment now at our studio: Lashology Beauty
Get your high quality wholesale or private labeled lash supplies at BrandedLASH.