Working with Influencers for your Lash Business
You've probably thought about working with an Instagram, Facebook, or YouTube influencer in your area to increase clients in your lash business.
What do you need to know before working with an influencer?...
1. Build a relationship with the influencer before you reach out to them.
Follow them on all sites
Comment on their Instagram and Facebook posts
Share their content on your Facebook or Instagram
Get familiar with their hobbies, interests, etc.
2. Offer a free service or product instead of money. Before you work with the influencer, make sure they are aligned to your brand.
Offer a free service in exchange for a review on Yelp or Google, a social media shout-out.
3. Personalize and nail the pitch. Remember that you are talking to an actual person.
Get their name correct.
Give an authentic and genuine compliment about their social media presence or content.
Understand their niche
Address that they should be compensated. You can say, "I know a lot of work goes into the content creation, and I want to make sure you are fairly compensated. Would XYZ be okay with you? :)"
Let them know that you are open to other ideas (a negotiation). You can end with, "I'm ope to other ideas!"
4. Consider using a micro-influencer instead of someone with a large following.
Followers of micro-influencers tend to feel closer to them and trust them more. They also may be easier to work with.
Influencers are a great way to grow your business but do you want another avenue? Check out selling retail with YOUR LOGO!