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Communication Tips for Lash Artists

One often overlooked aspect of becoming a successful lash artist is your communication skills. While you may not be spending your days giving presentations, you are communicating constantly with clients: when booking appointments, on the phone, during fills, and when clients check out. Effective, clear, and positive communication helps keep your clients happy and coming back. Here are a few ways to become a better communicator as a lash artist: Be Warm and Welcoming Clients come back to get more fills when they leave your studio feeling amazing. While gorgeous lashes certainly help, your communication style can also go a long way toward making clients feel great when they’re around you. If y

Tips for Upselling Your Lash Clients

The art of upselling your lash clients is important to your overall success. Adding on additional services or upgrades is a great business practice because it increases the profitability of your existing clients, while matching them with products and services they’ll love. Upselling can be easy if handled with subtlety and timing, because you’ve already done the hard work of winning the customer’s business. Here are a few ideas for effectively upselling your lash clients: Focus on convenience. Most of your customers lead busy lives and are always looking for ways to streamline their routine. Mention upgrades in terms of the convenience they offer. For example, if your customer has been getti

How to Use Instagram as Lash Artist

As a beauty industry professional, Instagram can be one of your best tools for attracting new clients as well as engaging your existing ones. With 700 million active users, just creating an Instagram account can really help you expand your brand reach and find new clients who are curious about lash extensions. Instagram is the most visual social media platform, which makes it a great fit for lash artists wanting to show off their work. And best of all, it’s free! Before you start uploading pics to your new Instagram account, be sure to follow these tips: Practice Makes Perfect Unless you have a photography background, chances are you will need to put in some practice with photographing your

Taking Care of Yourself as a Lash Stylist

You spend so much time each week taking care of your lash extension clients, making sure they feel beautiful. But what about yourself? If you hope to have a long career as an aesthetician taking great care of yourself is crucial. Otherwise, you will get burned out, and possibly develop back problems and other issues. By taking good care of yourself, you will be happier, healthier, and able to keep doing lashes for as many years as you want to. Here are some ideas for taking better care of yourself as a lash stylist: Stretch between clients. Be sure to space out your appointments in a way that allows you to take at least a quick break in between clients. Stretch your arms, shoulders, neck, an

Business Advice for Lash Artists: Don't Overlook Retail!

Sometimes lash artists think they can only make a certain, limited amount of money. After all, you can only take on so many clients in a day, right? The key to boosting your income as a lash artist is to get creative and find new ways to add to your income beyond the services you provide. One of the best ways to do this is to take advantage of retail sales. Why Retail? Forming relationships with companies who want to sell their products in your lash studio is a great way to boost your sales. The profit margins tend to be much higher with retail than they are with services, and the time commitment is low. If you choose great products that are packaged nicely, they practically sell themselves,

It's The Little Things: Making Your Lash Clients Feel Special

Even if your eyelash extension skills are stellar and you provide a very high quality service, you may have trouble keeping clients if you don’t make them feel special and appreciated. What makes someone choose you over another lash stylist is partly about the lashes themselves, and partly about the overall experience and the way they feel when they’re around you. If your clients’ experience with you is unique and special, they will keep coming back instead of hopping from one stylist to another based on whoever is offering a special that month. And the more they enjoy their time with you, the more likely they are to recommend you to friends. To make your clients feel special, just try incor

8 Ways to Take Care of Yourself When You Work in the Service Industry

Whether you are a lash artist, a server, a massage therapist, or have another service industry job, working in the service industry presents unique challenges. You’re on your feet all day, doing work that can be very hard on your body. You always need to be “on” and are paid to take care of others and keep them happy. But it’s so important to remember to take great care of yourself, too. When you make self care a priority, you have more energy, get sick less frequently, and feel peaceful and content instead of stressed out. Taking care of yourself also makes you better at your job, since it’s hard to be truly caring toward others if you are drained and exhausted yourself. Here are some of ou

8 Cheap Marketing Ideas For Lash Extension Business That Work

1. Optimize your eyelash extension salon website. There is no need to hire a SEO specialist to improve your visibility on search engines. Look-up keywords in our industry, update your title tags and meta descriptions on your website, and keep content focused and organized so your clients (and Google) find value in it. 2. Create a blog. This is time consuming but, writing content that is valuable to your clients and potential clients is a great way to keep your website fresh! 3. Offer guest posts. Reach out to other businesses in your area and ask if you could write a guest post on their blog and, ask if they want to write one for your blog. This can help create a great partnership with cro

Reasons to Support Women-Owned Businesses

Did you know that there are now more than 11 million female entrepreneurs in the United States alone? Women-owned and led businesses are thriving, contributing billions of dollars to the economy, and creating economic opportunities for women that simply didn’t exist a generation ago. This is all great news, and for it to continue it’s so important to be proactive in seeking out women-owned businesses to support. Here are a few reasons why: Supporting women-owned businesses is a great example for young girls, showing them that they can be the boss if that’s what they want to do when they grow up. When women own businesses, the whole community benefits. Studies have shown over and over that wh

What to do About Problem Clients

As a lash artist, you most likely enjoy most of the relationships you form with your clients. Most lash artists are not only great at the meticulous detail work of applying lash extensions, but also have strong communication and interpersonal skills. Your days may be full of warm, interesting, and fun conversations with your favorite clients. But then, there are those problem clients. You know what I’m talking about. Clients who are rude, toxic, and bring down the vibe of your lash business. Clients who try to negotiate you down on your (thoughtfully determined) prices. Clients who flake and don’t show up to appointments, or are consistently late but then get annoyed when their lashes aren’t

Best Online Booking Systems for Your Eyelash Business

A great way to take your eyelash business or spa to the next level is to offer your clients online booking. This offers great advantages for you and your clients. Clients will love being able to easily book their next appointment from their phone or laptop whenever it’s most convenient, even when your business is closed. You will spend much less time on the phone with clients, playing annoying games of phone tag, or emailing back and forth just to lock down a time for that client to come in. You can instead spend that time with clients, or simply have more free time for yourself. We researched the best online booking systems for spas and salons and here is what we found: Vagaro Starting at $

How to respond to an unhappy client

No matter how good you are at your job, from time to time you will have to deal with an unhappy eyelash client. Not only does dealing with an upset client feel uncomfortable for most of us, but if not responded to in the right way it can hurt your business’s reputation. The last thing you want is for a client who isn’t happy with your work to tell everyone they know or post a mean Yelp review for the whole world to see. Here are a few tips for doing damage control and responding professionally to an unhappy client: Listen Before You React It can be tempting to react immediately and defensively when someone complains. After all, you are proud of your work and it feels unjust when someone crit

Cyanoacrylate in Eyelash Glue: Why do Some Clients Develop an Allergy?

As an eyelash stylist you already know that it’s super important to follow best safety practices for your clients. But sometimes, even when you do everything exactly right, a client may have a bad reaction to her eyelash extensions. In many cases, this is the result of an allergy to eyelash glue, and specifically to an ingredient called cyanoacrylate. What Is Cyanoacrylate? Besides being a total mouthful of a word, cyanoacrylate is an ingredient used in all eyelash glue, even those formulated for sensitive or allergic eyes. The reason it is used in all eyelash glue is because it provides the glue with its adhesive quality. Without cyanoacrylate, the extensions wouldn’t actually stick to your

Proper Ergonomics for Lash Stylists

After a long day of applying beautiful eyelash extensions do you feel totally worn out? Your back is sore, your shoulders are tight, and you have no energy. The truth is that without paying attention to proper ergonomics, the life of an esthetician or lash stylist can easily lead to back problems, stiffness, and generally feeling tired and worn down. After all, you spend long hours sitting in a leaning forward position, meticulously applying eyelashes. Here are some ideas for counteracting this: Get a Good Stretch You might be amazed by how much strain your body can take as long as you let it stretch properly. Schedule your clients in a way that gives you a small break in between each one. I

Formaldehyde in Eyelash Extension Glue: What You Need to Know

Lately, there has been a lot of concern about the use of formaldehyde in eyelash extension glue. Here’s what you need to know: What Is It? Formaldehyde is a colorless chemical with a very strong smell found in a lot of manufacturing products, including glue. It’s sometimes found in cosmetics, because of its use as a preservative. Formaldehyde is probably most famous for being used in embalming fluid at funeral homes. Formaldehyde is also a known carcinogen, and prolonged exposure has been linked to cancer. Yikes! Brazilian blowouts, a hair treatment that leads to straighter, shinier hair, has become controversial because of its use of harsh chemicals like formaldehyde. What Issues Is Formald

5 Ways to Get New Lash Clients to Become Loyal Return Customers

Sometimes it seems much easier to snag a new lash extension client than it does to keep them coming back. Having plenty of repeat business helps keep you consistently booked and cuts down on the amount of time and money you have to spend marketing to new clients. Loyal clients who come back for fill after fill are also more likely to refer their friends and leave glowing reviews, so it really pays to make a repeat client out of a first timer whenever possible. Here are some of our favorite methods for securing repeat lash business: Offer a Loyalty Program! Loyalty programs allow repeat clients to earn points for each fill, lash lift, or other service they receive, eventually cashing in those

Email or text Erika if you have questions!

(720) 297-0002

erika@brandedlash.com

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