• BrandedLASH

The Lash Business Competitive Advantage

Updated: Dec 24, 2019


"Why should I do business with you?"

Can you answer this question with confidence? If not, let's walk through how to find your lash business's competitive advantage below. Pull out a piece of paper and work through each question.




Question #1: What are all your business's attractive OBJECTIVE offerings?

Give a full list of things your lash salon offers that would be attractive to a lash client. Exhaust this list with everything you can think of and be OBJECTIVE (not influenced by your own opinions or feelings).


For example:

"My lash business offers a membership program that can make it easier and more affordable to maintain their lash look."


"We offer 24-7 online booking."


"We are open 7-days a week."


Example of what it is NOT:

"Clients love me!"





Question #2: What QUANTIFIABLE claim can your business make?

Give a full list of quantifiable claims your lash salon offers that would be attractive to a lash client. Exhaust this list with everything you can think of. Again, be OBJECTIVE!



For example:

"Our lash studio has been open since 2009."


"We completed 1,000 new lash sets last year."


"We retain 95% of our clients."



Example of what it is NOT:

"Our clients have been coming to us for years."




Question #3: Make a list of all the things your competitor does well.



Step 4: Go through your list in #1 and #2 and cross out anything that your competitor can also claim that they offer.

Step 5: Create a fresh consolidated list of every item unique to your business.

Now you can confidently answer the question from the beginning of this post,
"Why should I do business with you?".

BrandedLASH offers lash business advice, growth products, vegan-friendly retail with your logo, and training items with your logo!

Shop at www.brandedlash.com.

Email or text Erika if you have questions!

(720) 297-0002

erika@brandedlash.com

©2015 by BrandedLASH

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